fashion tech founders belinda and crystal
Try on clothes virtually with Puctto

Fashion tech sparking creativity in online shopping

Meet the PUCTTO Founders and the team behind the fashion tech.

The Beginning

While working as an Art Director for a women’s fashion magazine, Belinda was disheartened that she wasn’t able to see exactly what clothes would look like on her.

Shopping online she lacked the confidence that the clothes would work…this meant she was either abandoning cart or returning items when they arrived and didn’t suit.

Talking to other online shoppers and fashion retailers, Belinda realised this was a shopping dilemma that needed to be fixed.

Try on clothes virtually with Puctto

was born

The tech that allowed her to see what clothes looked like…on her…before clicking the buy button.

Now every online shopper can upload a photo and virtually try on clothes, eliminating the guesswork.

Founders

PUCTTO was founded by two creative, professional and passionate female founders – Belinda Scott and Crystal McGregor.

Belinda Scott

Belinda sees problems and becomes obsessed with solving them. A graphic artist by trade, she has both a creative nature and an eye for detail. Belinda has 20+ years’ of knowledge and expertise in the startup world, having founded four businesses throughout this time.

Belinda has a passion for the fashion industry – combine this with her understanding of the industry and deep connections and she is confident about solving issues for both retailers and shoppers. She is able to visualise concepts by getting into the ‘consumers’ head, then brings them to life with her design skills to explain them to others.

When asked “What are you wearing (on a general day)?”
Usually all black 😂 “She always wears black…but she has a most colourful mind”

Belinda Scott
CPO | CoFounder

Crystal McGregor

Crystal brings a creative mind, a curiosity to explore opportunities, along with a practical approach to strategy implementation. She is an entrepreneur with experience in multiple startups, backed by 18 years’ of owning a consultancy that attracted and serviced major clients.

Crystal has experience in program/resource/business development, company governance, securing an Australian Innovation Patent and trademarks,media and communication, project/product management, and securing investment from private investors. With a love of innovation, Crystal seeks creative answers to disrupt ‘how it’s always been done’.

When asked “What are you wearing (on a general day)?”

I’d love to be more creative, but for me it’s practical comfort over style. I do love putting on a corporate jacket to hide my athleisure (aka trackies) for video meetings.

Crystal McGregor
CEO | CoFounder

The Team

PUCTTO is bigger than the co-founders. We are a strong team of developers, subject matter experts, and financial, legal, content and social media specialists.

Don is the Managing Director of Adizes Australia, having founded the Adizes Institute during his career journey as a private company MD and then ASX listed company CEO/MD.

Don capitalises on his previous experiences, combined with the Adizes tools, to help PUCTTO achieve sustainable success and performance improvements.

When asked “What are you wearing (on a general day)?”

During the week – blue pants with blue checks. Weekends at the farm, blue work pants with blue farm shirt. At the beach…🏖️

Don McKenzie

Non-Executive Director

Tracey Hamilton

Strategic Growth Advisor

Tracey is a high energy, optimistic, fast paced Advisor, with 20+ years’ deep expertise in global and regional marketing communications strategy, insights, media and advertising. She has helped some of the world’s fastest growing firms grow faster – Facebook, Google, YouTube, Spotify, Uber, Unilever, J&J, Heinz, Energizer, Corona (beer!) General Motors, Samsung, HP, GE, Standard Chartered Bank, VISA, ANZ, Australian Unity, Qantas, SEEK.com, Energizer and many more…

As a result, Tracey has her finger on the pulse across international markets, investment opportunities, audience insights, media trends, cultural shifts and tech innovations.

When asked “What are you wearing (on a general day)?”
A smile and a sense of optimism.

Tony Madden

CFO

Tony’s focus in PUCTTO is on business strategy, financial management and resource planning. Tony is a CPA with key strengths in building teams and is an active listener in working to address the pain points in the business.

He had a passion for business from a young age, being brought up in a family of business owners. He’s worked with larger corporations and not-for-profits, but he’s always drawn back to helping and supporting startups and small to medium (SME) businesses. Tony is a director of Trekk Advisory and based in Brisbane.

When asked “What are you wearing (on a general day)?”
General day wear for me are boardies, black or red t-shirt and black joggers. When it’s coolish (not very often in sunny Brisbane) – I rock a flannie.

Becci Reid

US Advisor

Becci has 10+ years’ experience working at the cross-section of strategy, people and operations as a founder, consultant, employee #1 / VP Operations, and leading marketing and partnerships in the USA and AUS.

Becci supports PUCTTO to scale in the US market, customer engagement strategy and a network of collaborative minds, globally.

When asked “What are you wearing (on a general day)?”
Living in the South Bay beaches of LA, I’m a comfort-wear gal who, if I’m not in my tennis gear or my husband’s sweats, will occasionally dress an outfit up by putting on a pair of shoes, or if you’re lucky, maybe some lipstick 🙂

Becci Reid

US Advisor

Allison Howells

Data and Analytics

Allison has 15+ years’ experience in data, analytics, and business improvement. She is skilled in stakeholder management, agile ways of working, business process, analytical skills, risk management, and requirements analysis.
Alli is an exceptional team builder with a passion for how digital technology and data capture can enhance experiences as a customer.

When asked “What are you wearing (on a general day)?”
Jeans for comfort and a top with structure for polish, then add some d’orsay flats so I can still run after the kids.

KINDLEMAN

Will, Tim and Emily make up the Kindleman Dev Team.

With over 20 years since his first web project, Will is experienced in realising solutions for clients with complex internet requirements. He’s focused on elegant solutions, User Experience and Interaction Design.

Will Barker

Web Developer & UX Designer

Tim Quinn

Creative Director

With 20 years as a creative in the online industry, Tim is focused on producing concepts and design that engage while informing through UX. Tim is the glue in Kindleman – scoping projects, directing creative teams, and a slight fanaticism for client services on complex online projects.

Emily is a highly experienced web project and client services manager with over 20 years’ experience in digital project and account management in Australia, Europe and the Americas. Emily is the clock that keeps Kindleman ticking and projects moving forward.

When asked “What are you wearing (on a general day)?”

Jeans, t-shirts, ACCESSORIES…earrings, necklaces, bracelets, rings, glasses, scarves and comfy shoes – we have stand up desks.

Emily Robertson

Project Manager

Amy-Lee Pople

Project Manager

Amy is an operations and transformation extraordinaire with the ability to take a vision and coordinate the activities to make it happen, overcoming barriers and problem solving along the way.

Amy has worked in operations and transformation roles across corporate, Government, consulting, SMEs and startups.

You know the feeling, when someone walks in and lifts the energy of the whole room….that’s Amy!

When asked “What are you wearing (on a general day)?”
High vis, steel caps and jazz it up with earrings and sometimes a scrunchie, to bring that feminine energy.

As a self-proclaimed marketing and systems nerd, Shannon has her finger on the pulse when it comes to strategies to streamline the customer experience from a digital perspective.

Beyond her work with PUCTTO, Shannon runs her own digital marketing & consulting agency helping SME businesses elevate their online presence.

When asked “What are you wearing (on a general day)?”
I’m usually in active wear or something super casual like a plain t-shirt and jeans.

Shannon Bain

Website and Marketing Automations

Connie Baker

Copywriter and Content Curation

With 15 years’ market research experience, over a decade in content creation, and an obsession with demographics, copy trends and UX, Connie is an experienced content strategist, copywriter and copy-editor.

Connie is focused on communicating the PUCTTO message across all channels in an on-brand and consistent way.

When asked “What are you wearing (on a general day)?”

I’m typically a jeans, t-shirt and Vans kinda gal. When I need to ‘glam up’ for a face-to-face meeting, I’ll pop on some heeled boots.

With 15 years’ market research experience, over a decade in content creation, and an obsession with demographics, copy trends and UX, Connie is an experienced content strategist, copywriter and copy-editor.

Connie is focused on communicating the PUCTTO message across all channels in an on-brand and consistent way.

When asked “What are you wearing (on a general day)?”

I’m typically a jeans, t-shirt and Vans kinda gal. When I need to ‘glam up’ for a face-to-face meeting, I’ll pop on some heeled boots.

With a background in hairdressing her eye for detail and passion came to life when Tyla discovered her love for content creation and social media management.

After freelancing for a few SME clients, Tyla recently started her own business, Naked Socials. She runs accounts for multiple startups and established businesses in Melbourne, Sydney, Brisbane and the Gold Coast.

Tyla loves working closely with like-minded business women, helping them achieve their business goals.

When asked “What are you wearing (on a general day)?”
It’s like a modern boho style that I dress in day to day, Flowing dresses and knitted pieces are my go-to. Mainly natural tones and I’ll always choose comfort, where possible.

Tyla Curran

Social Media Management