Week Nine: Advocate & Promote

Week Nine: Advocate & Promote

Before we get into advocate and promote, we’re talking about our best customers, who are loyal and return customers. How do we get customers to this point to start with? Start by listening to (or reading) the last eight weeks of the customer journey. Have a really...
Week Nine: Advocate & Promote

Week Eight: Cross Sell + Upsell

Tell me about cross selling, what are some tricks retailers can use to sell more during purchase? Cross-selling is finding additional items which satisfy additional needs or solve additional problems – the solution that your current potential customer’s purchase...
Week Nine: Advocate & Promote

Week Seven: Execute & Excite

We’re at the point where the sale has been made and now we’re executing the sale. What are the three most important things we should think about when executing the sale?  1. Make sure you have a sales execution strategy as well as a post-sales strategy And, that...
Week Nine: Advocate & Promote

Week Six: Convert

At this stage of the customer journey we have curious and engaged customers and now we’re at the point of asking for a sale. Is this where a lot of businesses struggle? Yes and no. If businesses have found their ideal customers, fostered valuable relationships and...
Week Nine: Advocate & Promote

Week Five: Nurture

Firstly, what is nurture? And why do we need to commit time to this step? Nurture strategy allows you to create a more meaningful relationship with each of your ideal customers. It allows you to better understand each other. It provides you with valuable information...
Week Nine: Advocate & Promote

Week Four: Subscribe

Firstly, what is the definition of Subscribe in a customer journey context?  Subscribe is saying yes to something and providing their details. It’s telling you they are interested in your offer and you can activate them. It’s also an ideal opportunity to provide...