Welcome to the PUCTTO blog

https://youtu.be/_Ea6wafPxHk Before we get into advocate and promote, we’re talking about our best customers, who are loyal and return customers. How do we get customers to this point to start with? Start by listening to (or reading) the last eight weeks of the...

https://www.youtube.com/watch?v=r6O2pYZZWFw Tell me about cross selling, what are some tricks retailers can use to sell more during purchase? Cross-selling is finding additional items which satisfy additional needs or solve additional problems - the solution that...

https://youtu.be/7qFoU0UoW3I We’re at the point where the sale has been made and now we’re executing the sale. What are the three most important things we should think about when executing the sale?  1. Make sure you have a sales execution strategy as well as...

https://youtu.be/82Gv7rBnrog At this stage of the customer journey we have curious and engaged customers and now we’re at the point of asking for a sale. Is this where a lot of businesses struggle? Yes and no. If businesses have found their ideal customers,...

https://www.youtube.com/watch?v=G4C1sYX8hEw Firstly, what is nurture? And why do we need to commit time to this step? Nurture strategy allows you to create a more meaningful relationship with each of your ideal customers. It allows you to better understand each...

https://youtu.be/zaABqJmr_AE Firstly, what is the definition of Subscribe in a customer journey context?  Subscribe is saying yes to something and providing their details. It’s telling you they are interested in your offer and you can activate them. It’s also...

https://www.youtube.com/watch?v=jZ18v8Jao_8 How do we work on getting our best customers to engage with us? You want to look at the complete customer journey and how we can get our customers through the journey more efficiently and effectively, through...

https://youtu.be/ypz40IKQgy8 How do you get customers to be aware of you? Come back to your ideal customer, where they are and what they’re doing. Mainstream awareness tactics can leave you lost in the crowd. Here’s the opportunity to think outside the box and...

https://youtu.be/tjxNAhXBII8 What is a customer journey map? A customer journey is a visual representation of the experience your customers have the whole way through their journey with you. The journey starts with being made aware of you, through to being...