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Welcome to the PUCTTO blog

Showcasing business strategies, customer engagement tips and latest PUCTTO news

customer journey
Week Six: Convert

Week Six: Convert

https://youtu.be/82Gv7rBnrog At this stage of the customer journey we have curious and engaged customers and now we’re at the point of asking for a sale. Is this where a lot of businesses struggle? Yes and no. If businesses have found their ideal customers,...

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customer journey
Week Five: Nurture

Week Five: Nurture

https://www.youtube.com/watch?v=G4C1sYX8hEw Firstly, what is nurture? And why do we need to commit time to this step? Nurture strategy allows you to create a more meaningful relationship with each of your ideal customers. It allows you to better understand each...

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customer journey
Week Four: Subscribe

Week Four: Subscribe

https://youtu.be/zaABqJmr_AE Firstly, what is the definition of Subscribe in a customer journey context?  Subscribe is saying yes to something and providing their details. It’s telling you they are interested in your offer and you can activate them. It’s also...

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customer journey
Week Two: Awareness

Week Two: Awareness

https://youtu.be/ypz40IKQgy8 How do you get customers to be aware of you? Come back to your ideal customer, where they are and what they’re doing. Mainstream awareness tactics can leave you lost in the crowd. Here’s the opportunity to think outside the box and...

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